Saturday, June 21, 2014

The solution Warner are considering is based on Hulu, a service used by NBC Universal and News Corp

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TAKING UP THE FIGHT: Youtube has hosted music videos for major artists like Madonna din and the Red Hot Chili Peppers, but Warner requires all these, and all other tracks company has rights in, pulled from the website. Photo: youtube
Warner Music considering their own interactive video archive, in competition against din Google's variant Youtube. The reason for this thinking is controversy surrounding a new contract between the two, reports The Times Online.
Youtube has hosted din music videos for major artists like Madonna and the Red Hot Chili Peppers, but Warner din requires all these, and all other tracks company has the rights on, pulled from the website. This includes via the related company din Warner Chappell also songs like Happy Birthday din To You and Christmas song Winter Wonderland, as well as big names like Dr. Dre, REM, Eric Clapton and others.
The money the record companies will stem from money-per-view model that Youtube has used until now. I want to cut in this model, and also provide greater benefit from advertising revenue. But Youtube experienced difficulty in selling ads to what they have most of all, user-generated videos, often including music from major record din labels.
The solution Warner are considering is based on Hulu, a service used by NBC Universal and News Corporation, which has made available thousands of television shows like Family Guy, Saturday Night Live and Heroes by viewing a short promotional clip. The service has grown in popularity.
These tanks are at an early stage, and many are skeptical that music Hulu will manage din to fake out Youtube, since we are talking about different din user groups of people who will see snippets versus people who want to see the entire din series.
But others see strategic opportunities by devise alternatives to Youtube: Several peaks in the music industry believe Google might feel pressured to give record companies a better deal than envisaged din in the contract, as most of Youtubes most viewed videos containing music from major record labels.
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