New media analysis platform advertising value | DLL Suite
In the eyes of an advertiser, the advertising value of new media is it? New advertising media value, simply determined shrink by two parameters. First, it means a certain level of media and comes with the target customer base, the higher matching firms are more willing to choose the media. That is, the higher the game level, the higher the value of advertising. Second, shrink the media can be the key users. Simply put, the larger the value the higher advertising.
According to the size and traffic flow matching two dimensions, creating a new model of evaluating advertising media, new media is the advertising shrink value can be roughly divided into four categories, and showed different characteristics.
There are high-class scale flow, low-flow matching, we called the "great and disorderly." In this category of new media convergence massive traffic, including Sina, Netease, Sohu news portals of such, as well as Tianya, Mop and other forums such large, shrink as well as Sina Weibo, Tencent shrink Weibo this new media emerging strength, of course, such as QQ, MSN instant messaging software such. Another kind of a unique business telecom operator, this type of business is really very large user base, but also the media properties-such as telecom operators flying letters, Tianyi space, 139 mailboxes , 189 mailboxes and so on. These applications are all significant elements of new media, and access to the huge flow.
However, if the in-depth analysis, we can find that the class is called massive and chaotic, because despite shrink the massive traffic, but flows targeted customer base is relatively weak ability to communicate effectively, this is not easy for advertisers to deliver targeted advertising.
Is not the main reason for this is caused shrink by the new media to attract customers shrink such aggregation is quite high and too dispersed structure is complex, watching daily news Sina complex user groups, and to the various forums as well as wide range of users present, microblogging is also true, this would severely limit the type of traffic shrink this drama manufacturer advertising value. Even giants such as QQ flow, in fact, for quite some time, QQ advertising revenue is not done at the same time the growth in traffic, the nature of reason.
Therefore, for this type of new media, if you want to attract more attention of the advertisers, they need to do is focus on the traffic separation, enabling customers to target organically match the advertiser, such as Depending on the various news portal launched ads Web content, such as BBS ads on the forum sub-topics, microblogging advertising model is now very clear, but it can be predicted that the general direction is also based on the keywords , categories of content-based segmentation to create additional value for advertisers. Relatively speaking, the late start of the flow of the advertising business telecommunications operators, and now is not the main stay in the scale of their operations based on fully developed flow hidden behind value and therefore the greatest potential .
Class B is a matching, low-volume high-flow flow, we called shrink "fine and small." Media that are characterized by a certain type of service points shrink very clear to the target audience, this type of attractive target for advertisers , but the drawback is relatively small. A typical representative of this type of account, such as hospitals, airports in this category have very specific characteristics of customer target advertising spaces; like some of the attractive features of a professional customer base with industry professional industry website. Tendency is very clear target customer group certainly means new media services, such as the focus on the beauty of women's groups say similar sites. Overall, this part of the focus of the media to announce to facilitate advertising. Such as at the airport, we will see more and more for high-end cycling groups, banks, tourist class advertising; hospital, we can see a lot of media Yanhuang cure or advertising device medical; shrink into financial magazine, we can also see the high-end group insurance, shrink finance, health, and collect the ad.
However this type of media is also facing major challenges lies the biggest challenge in the smaller overall size, his
In the eyes of an advertiser, the advertising value of new media is it? New advertising media value, simply determined shrink by two parameters. First, it means a certain level of media and comes with the target customer base, the higher matching firms are more willing to choose the media. That is, the higher the game level, the higher the value of advertising. Second, shrink the media can be the key users. Simply put, the larger the value the higher advertising.
According to the size and traffic flow matching two dimensions, creating a new model of evaluating advertising media, new media is the advertising shrink value can be roughly divided into four categories, and showed different characteristics.
There are high-class scale flow, low-flow matching, we called the "great and disorderly." In this category of new media convergence massive traffic, including Sina, Netease, Sohu news portals of such, as well as Tianya, Mop and other forums such large, shrink as well as Sina Weibo, Tencent shrink Weibo this new media emerging strength, of course, such as QQ, MSN instant messaging software such. Another kind of a unique business telecom operator, this type of business is really very large user base, but also the media properties-such as telecom operators flying letters, Tianyi space, 139 mailboxes , 189 mailboxes and so on. These applications are all significant elements of new media, and access to the huge flow.
However, if the in-depth analysis, we can find that the class is called massive and chaotic, because despite shrink the massive traffic, but flows targeted customer base is relatively weak ability to communicate effectively, this is not easy for advertisers to deliver targeted advertising.
Is not the main reason for this is caused shrink by the new media to attract customers shrink such aggregation is quite high and too dispersed structure is complex, watching daily news Sina complex user groups, and to the various forums as well as wide range of users present, microblogging is also true, this would severely limit the type of traffic shrink this drama manufacturer advertising value. Even giants such as QQ flow, in fact, for quite some time, QQ advertising revenue is not done at the same time the growth in traffic, the nature of reason.
Therefore, for this type of new media, if you want to attract more attention of the advertisers, they need to do is focus on the traffic separation, enabling customers to target organically match the advertiser, such as Depending on the various news portal launched ads Web content, such as BBS ads on the forum sub-topics, microblogging advertising model is now very clear, but it can be predicted that the general direction is also based on the keywords , categories of content-based segmentation to create additional value for advertisers. Relatively speaking, the late start of the flow of the advertising business telecommunications operators, and now is not the main stay in the scale of their operations based on fully developed flow hidden behind value and therefore the greatest potential .
Class B is a matching, low-volume high-flow flow, we called shrink "fine and small." Media that are characterized by a certain type of service points shrink very clear to the target audience, this type of attractive target for advertisers , but the drawback is relatively small. A typical representative of this type of account, such as hospitals, airports in this category have very specific characteristics of customer target advertising spaces; like some of the attractive features of a professional customer base with industry professional industry website. Tendency is very clear target customer group certainly means new media services, such as the focus on the beauty of women's groups say similar sites. Overall, this part of the focus of the media to announce to facilitate advertising. Such as at the airport, we will see more and more for high-end cycling groups, banks, tourist class advertising; hospital, we can see a lot of media Yanhuang cure or advertising device medical; shrink into financial magazine, we can also see the high-end group insurance, shrink finance, health, and collect the ad.
However this type of media is also facing major challenges lies the biggest challenge in the smaller overall size, his
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