Jens Loeffler is a senior technical evangelist on Adobe's Media Solutions pro tools product manageme

Today, we announced two exciting new features to the Adobe Primetime DRM (formerly Adobe Access) offering. pro tools 1) Adobe Primetime Cloud DRM Service, and 2) Hardware DRM support on AMD chipsets. DRM is a critical component to enable premium content in early release pro tools windows on the web and across mobile devices. This means earlier access to better pro tools content for viewers.
The Primetime Cloud DRM Service makes Primetime DRM easy to deploy. A DRM server requires security knowledge and hardware to be properly installed in a data center environment to fulfill compliance and robustness requirements. DRM deployments now get significantly easier with our new Adobe Primetime Cloud DRM Service.
This new service is completely managed by Adobe, including robust security through hardware Security Modules (HSMs), redundancy, and scalable architecture are always up-to-date with the compliance and robustness rules. With the Adobe Primetime Cloud DRM Service, a customer doesn t need to worry about content delivery because they are out of compliance. Instead, customers can focus on creating and distributing the most engaging content.
The Adobe Primetime Cloud DRM Service also dramatically simplifies the DRM operations. Once subscribed, the only step required is local DRM packaging of the content. Adobe Primetime DRM supports desktop, Android, iOS, XBox, Roku and Digital Home devices, and provides broad reach with a single DRM workflow.
Adobe and AMD partnered in bringing the next level of content protection to desktop computers with AMD APUs (Accelerated Processing Units) or discreet GPUs (Graphics Processing Units). Hardware DRM increases the level of DRM security and robustness. Adobe and AMD believe this is better for consumers, programmers and distributors.
Related posts: Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support Adobe Partners are Ready for Adobe Primetime Adobe Primetime pro tools 1.2 Adds Native HLS Support to Flash Player for Desktop Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open
Jens Loeffler is a senior technical evangelist on Adobe's Media Solutions pro tools product management team focusing on online video and services. Equipped with a media computer science degree, Jens started his career in the agency pro tools world and has been living and breathing online video and mobile for the last decade. Currently Jens provides thought leadership as a public speaker and panelist at numerous industry events, and maintains a well-recognized blog covering pro tools industry trends. When he isn't working on secret projects at Adobe, Jens compensates with long runs, hikes and walks with his furry companion, and is an excellent guide to judge the authenticity of German cuisine in NYC.
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