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Jujube Rafaeli
Here's a reason to celebrate: a new book, Wednesday, Malcolm Gladwell recently seen the light. "What the Dog Saw and Other Adventures" is a collection of articles previously published in the magazine "The New Yorker". He asks them questions relative to those small businesses that previous books, and manages to be entertaining and Instructional ever. As Gladwell
Investigates the cause of multiple varieties of mustard compared to minority improvisations on ketchup, or when he compares the Cezanne's artistic career to that of Emile Zola - is at its best. And it does so at a rate of joyous new book every year. The market was swallowing even more. Gladwell is the star of the non-fiction writing. amplitude After three successful books over the past decade, there were huge sellers, there's no debate - the man can write. He knows the point, draw a complex picture with words. Weave a tapestry that draws the fallen in review difficult questions. Determine the issues that everyone will talk about. Invent concepts. He also was able to pack his books bound in white in design amplitude similar to the net, and they - like him - have become a brand. Even his style has been called "Gldawliani", one that shows a series of unexpected findings from studies that shed light on the culture and society.
Popularity of books and eloquence of his lectures (some available online) made him a superstar. Gladwell's most glittering invited to conferences, and height of all the competing successfully wage lecture even that of Israeli politicians. It has features, portraits and unique profile. It features cutting-Canadian British speech, and dark skin tones and hair curly - inherited from his mother, a psychotherapist from Jamaica (his father is a Canadian mathematician) - easy to remember.
Gladwell book became the byword is "Turning Point" ("The Tipping Point"), which was able, at the beginning of the decade, to bring up basic concepts amplitude of marketing and sociology, development of diversity of products, and effects amplitude of the general public and the network. Intelligent writing amplitude his current and managed to catch up with common names and acceptable side is reflected so well but did not appear. The name of the book was a term widely used influenced the rhetoric and many business thinking.
His next book, "at first sight" ("Blink"), was more inclined to psychology, and strengthened the position. Gladwell created in a series of testimonies and stories from laboratory and field research, dealing with all speed human perception and decision. Most things happen in a flash, faster to home - and often in a short time than is desirable.
"Excellent" ("Outliers"), published only a year ago, during the seam between the various behavioral sciences and offers re-analysis amplitude of data, business and popular amplitude notions. Gladwell at him straight amplitude to the many scientists amplitude proved especially the power of evolution, and piled them evidence of the importance of non-heredity. This is the least book scientifically based, and he emphasizes the importance of its timing and the environment and the ways in which they outweigh the determinism of genetics. Like his predecessors, even "excellent" punctuated with anecdotes about Bill Gates and the Beatles, the Canadian hockey teams and virtuoso in the art. Is readable, provocative, leaving you matter to discuss amplitude with your friends.
Gladwell flattering his readers. Who precedes buy his books became the first nail in the evening. The stories and anecdotes combined writing a treasure in a social setting, any small talk of educated people. An age where there is less ideological amplitude and opinion leaders, Gladwell created and populated amplitude niche audience's knowledge leadership. It provides information and analysis pieces, wild food for thought, to deal with issues that can not go down too deeply. Pure fun.
Many years ago, said the articles magazine - and especially on the magazine was then common in North America "Reader's Digest" legendary - they are written with the idea for the periods in which will be referred to: the waiting time in line at the supermarket, waiting time for warming food on the stove, sitting amplitude time services.
This genre is a genre of writing that gave rise to the Gladwell, and this field is raised grain yields and popular than any of his predecessors. He writes to the more intelligent members of the lower middle class who read the "Reader's Digest". His books have footnotes, references, bibliography, amplitude just like real science books. But many visitors from the fields of science in which he discusses are not forgiving, and in fact there is a growing movement of "Gladwell victims". Perhaps the success and popularity began to take a toll? Perhaps Superstar status of draws fire? Or maybe the speed with which they came knocking on Gladwell hubris and contempt?
Not every writer or journalist take a rocket scientist inventor himself the things he writes. Some of the reviews on Gladwell is the kind of stinginess, the movement of scientists who feel that it hurts the credibility of the field in question. Critics say he just stands amplitude on the shoulders of other researchers, sometimes without understanding everything thoroughly. I actually enjoyed every time. I like that who writes in such sweeping, and good to remember that Newton stood on the shoulders of others. Gladwell's writing, over the delicate boundaries of plagiarism, illuminating the issues centered in expensive. Professor jujube Refaeli is the head of the School of Management and Information Society Research Center at the University of Haifa.
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